In today's economic climate no business today can afford to sit back and rest on its laurels. Your business may be keeping up with economic and market changes, but is your brand and image keeping pace?
Could your company benefit from a timely rebranding exercise and by how much? A company rebrand is much more than making your business look good, it’s about making your profits look good, too.
The important factors to consider when assessing the value of a rebrand include equity measurement; market differentiation and accessibility; brand awareness, relevance and vitality; and consumer personality, preference, usage, associations, and emotional connectivity. If your company can improve its relationship to its customer base in any or all of these key areas, you may want to think seriously about rebranding.
Increased competitive advantage
Your brand is the public face of your business. A well executed rebrand can allow your company to reflect current market dynamics and gain increased competitive advantage, accelerate pipeline performance, and become a leading voice in your industry. It can also enable your business to sidestep the competition and increase your market share through an updated image. By revisiting your brand messaging, you can counter a loss in consumer confidence and decreased profitability.
Rebranding can help you to cater more efficiently to current customer demands. Many businesses operate in markets with complex product portfolios, fragmented audiences and promotional clutter. An effective rebrand can help increase your impact in a crowded market. As the company continues to grow and develop, customers hungry for change will keep coming back to see what’s new.
Just as a company’s brand must reflect changes in size and market position, it must also reflect changes in technological innovation. Technology and business development are often inseparable from one another. Any brand associated with technology must keep pace within its sector and may have to consider rebranding to reflect changing trends.
Again, your brand is the public face of your business. When it fails to reflect the level of innovation your business has achieved, your customers may assume that you have fallen behind the times. Competitors who consistently rebrand their products and services — even those competitors who may not have your strengths — could potentially outperform you in terms of reputation and profitability.
Whatever your reason for rebranding, your company’s brand must remain consistent with the latest and greatest your business has to offer. Whether reflecting advancements in your products or service or the evolving nature of your business as a whole, the process of rebranding is essential to communicate your level of quality to your customer base.
Long-term market expansion
A rebrand can become a public expression of a company’s evolution. As any small business prospers, a rebrand can reflect the larger, more sophisticated company it has become. Businesses that fail to develop their brand risk becoming dwarfed by their more dynamic competitors.
Rebranding Your Workforce
Part of the rebrand process normally involves company uniform and workwear. This is where our expertise comes in to play and where we demonstrate our specific talents in helping you to firstly collate the styles of workwear and clothing required, and then executing the difficult and complex task of bringing it all together to be ready for the launch date of your new corporate brand identity.
We have many helpful innovative technologies that ensure a smooth delivery of your uniform rebrand, and would appreciate the opportunity to demonstrate to you. These include web based uniform data collection and uniform packing systems, that cut out the excessive administration that a uniform rebrand normally dictates.